Building the city of achieved goals
Your European time management and productivity tool.
Målby is a productivity and time-management app built and operated entirely on European infrastructure, giving you complete peace of mind under the highest privacy and security standards.
During the day, use the Kjør! method to stay laser-focused on your goals... and at night, sit back and relax while expanding your own city.
Request your Målby invitation
Målby is Europe's productivity and time management tool.
Request an invitation and be the first to know what makes us different.
We'll send a link as soon as the private access is open.
What is Målby?
It's a productivity, habit-tracking, notes app and a relaxation game... all in one!
Målby is an all-in-one productivity, focus, and habit-tracking platform inspired by the calm elegance of Nordic design. At its core, it pairs a high-performance focus cockpit (Kjør!)—featuring versatile deep-work timers such as Pomodoro, Ultradian blocks, Flowtime, and a precision mechanical chronograph—with an intuitive daily planner and integrated task-linked notes with checklists. This workflow seamlessly connects to an isometric 3D urban gamification engine, where every minute of focused effort and each completed habit generate resources, citizens, and architectural landmarks that expand your very own thriving city.
Choosing Målby means turning daily discipline into tangible, visually rewarding progress, leaving behind uninspiring to-do lists and dry timer apps that lead to burnout. Built with a strict European commitment to privacy and data sovereignty (fully GDPR compliant), Målby offers a clean, distraction-free sanctuary that not only structures your work and study sessions, but also transforms everyday consistency into an engaging journey where your productivity literally builds a living world.
Introducing Kjør!
Meet the time management method that adapts to you
Stop forcing your workday into a single, rigid timer. Your energy naturally fluctuates, and your daily tasks demand entirely different levels of cognitive focus. That is why we integrated the Kjør! method—named after the Norwegian word for "Drive!" or "Go!". Instead of boxing you into one static framework, this adaptive approach intuitively matches the right time-blocking rhythm to the specific task at hand.
Whether you need a quick 25-minute sprint to clear your inbox, a 52/17 rhythm for creative work, or a 90-minute deep-dive for complex problem-solving, Kjør! fluidly adapts to your needs. It combines the world's most proven productivity techniques into one seamless workflow, giving you the flexibility to maintain high performance, prevent mental fatigue, and finally conquer your goals without burning out.
Choose your way
✔ MÅLBY IS FREE AND ALWAYS WILL BE FREE
Get more done, properly
Målby is free and always will be free...
However, if you fancy giving your city a proper upgrade, there’s always Målby PRO
Simple pricing
Målby PRO
Everything in Free, plus claendar, notes and tasks sychronization, extended options, extra upgrade levels and city earnings.
UPGRADE TO PRO ›Målby Q&A
Yes. Målby is engineered as a modern web application, meaning it runs directly in your browser without requiring heavy installations or high-end hardware. Whether you are working on a high-performance desktop workstation, a laptop on the go, or a tablet, Målby adapts smoothly to your screen and workflow.
Because we prioritize lightweight efficiency and data privacy over bloated code, you won't need a massive system footprint to keep your tasks organized and your isometric city growing. If your device has a web browser and an internet connection, you are good to go.
Målby operates 100% in European Union datacenters, strictly accomplishing GDPR.
Our servers are housed in Europe's largest data centre, located in France, operating under strict GDPR regulations. All communications with the application travel over secure encryption protocols (HTTPS/TLS), and the databases are entirely isolated from public access.
For the more technical users: the technology used for production deployment includes an automated pipeline for bundling, deep obfuscation, and minification (Terser), integrated before every release. Furthermore, our Fastify backend enforces strict global security headers (CSP, X-Frame-Options SAMEORIGIN, X-Content-Type-Options nosniff, X-XSS-Protection, Referrer-Policy, Permissions-Policy) to block vulnerabilities.
No! And in fact, you can rest assured. All your data is strictly anonymised. We only require an email address so we can contact you if necessary. We do not have access to your login, your tasks, your notes... not even your achievements! We will only use your data, should you choose to do so, to process your Målby PRO subscription. No data will ever be stored on any of our servers, let alone be shared anywhere without your consent. Your data remains entirely under your sovereign control and you choose what to do with it at any time in accordance with the GDPR, being able to download it and delete your account with a single, simple click.
For one simple reason: because we can, and because we want to. That is why it will always be free. We are offering a service that we believe can help a great many people organise their time better and use it more productively, whilst simultaneously providing them with a completely reliable, secure, and practical tool.
There is a paid option, of course, because a little extra always sweetens the deal... but the foundation, the heart of the application, the part that needs to work for everyone—the very thing other apps charge you for whilst also trading your data—with us is not only free, it is also secure.
Because someone in the past gave us free tools that helped us grow and progress, we are doing our bit for our generation.
It's very simple: because in order for you to download the app there, we would have to open an account for publishing it, and your data, upon downloading, would pass through insecure non-European infrastructures, and would likely be exposed sooner or later.
This is not a typical app; you don't need to download anything to use it. If transatlantic infrastructures were to ever close their access to European citizens, you could continue using it without any issues: European domain, European platform, European hosting, European infrastructure. This is our strength, and it is your strategic advantage.
We plan to offer downloadable packages for all platforms in the future: Windows, Linux, Mac, Android... but one step at a time. It's not about rushing, but about doing it properly.
Well, sit back, relax, and enjoy the European way of life. Yes, this is what true freedom tastes like, isn't it marvellous?
Målby is the fusion of the nordic concepts of Mål (Goal) and By (City). "The city of achieved goals". It perfectly defines the spirit of the app: by day, the discipline of your goals (Mål), and by night, the isometric visual reward (by). What's more, it has a clean, bold sound and is pronounced "Mol-bee".
~ Mål (Mol): The Nordic letter "å" sounds just like an "o", round and slightly elongated.
~ by (bee): Although Scandinavians pronounce this "y" with rounded lips forming a "u" (like the French or German "ü"), for practical and commercial purposes in the rest of the world, it is pronounced as a clean, crisp "ee" sound.
So you can call it "Molbee", "Malbee", "Maalby" or whatever you please: you know where we are and that we're going to help you achieve your goals. That’s good enough for us.